Grey Metrics

New Updates to GreyMetrics: Google Sheets Integration, HubSpot Integration, and GA4 Widgets

At GreyMetrics, we’re constantly striving to enhance our platform based on our users’ feedback and their evolving needs. With that in mind, we’re thrilled to announce three major updates that will significantly improve your data visualization and reporting experience. 

Google Sheets Integration: Unleashing the Power of Spreadsheets

It is now easier than ever to transform static spreadsheets into dynamic visualizations in GreyMetrics. This highly-requested integration provides a flexible solution for those with spreadsheet data from various tools and platforms but still want to create visual representations that tell your data’s story. 

We know that spreadsheets often fall short when it comes to complex data analysis and visualization due to their limited reporting capabilities. However, by plugging your data into a Google Sheet and connecting it to GreyMetrics, you can create bespoke reports or dashboards that display your data the way you want. Choose from a wide variety of widget types including cards, line charts, bar charts, pie charts, or tables to uncover trends and unlock the full potential of your spreadsheet data. 

HubSpot Integration: Unlimited Report & Dashboard Creation

Although HubSpot offers custom reporting as a feature for each of its products and packages, the restriction on the number of reports and dashboards can be a significant obstacle for scaling businesses. To combat this, HubSpot does offer monthly add-ons that will increase your reporting limit, but this cost can quickly start to add up.

With this integration, you can create unlimited reports and dashboards with your HubSpot data, regardless of the product or package you choose. This flexibility ensures that your reporting grows with your business and allows you to generate as many reports as necessary to make data-driven decisions. 

You can also take advantage of our Combi Dashboards feature to bring multiple GreyMetrics dashboards into one. Even with the HubSpot and GA4 integration, users still have to review each tool’s reporting to identify discrepancies and ensure data accuracy. When connected to GreyMetrics, all of your reports and dashboards are consolidated in one place, eliminating the need to log into multiple platforms.

New GA4 Widgets: Enhanced Data Analysis

Listening to our users is at the core of our development process, and the new GA4 widgets are a testament to that. Thanks to our user feedback, we implemented the following GA4 widgets to help you better analyze your website and in-app data:

  • Total Users: Displays the total number of “unique” users over a specified period, providing a comprehensive view of your website or app’s audience size over time
  • New Users: Shows the count of GA-defined “new” users, helping you measure the success of your customer acquisition efforts 
  • Returning Users: Provides the number of “returning” users (vs. new) so you can optimize your marketing efforts
  • Top Landing Pages: Lists your best-performing landing pages and their key metrics such as sessions, users, and new users so you can replicate their success across your remaining pages 

We hope that the addition of these new widgets leads to a better understanding of your website/app performance and user behavior.

Looking Ahead

We’re committed to making your reporting and data visualization as seamless and powerful as possible. Your feedback drives our innovations, and we can’t wait to bring you more feedback-driven features to make GreyMetrics even more useful for your business and needs.

Try out these new features today and let us know what you think!