Grey Metrics

You don’t have enough time to keep up with all the new monitoring software products that are released each year. 

It feels like every day there’s a new product or update that you need to learn about and add to your toolkit. 

And if you’re not keeping up, you’re falling behind.

Well, like it or not.. Google Analytics 4 is here, and it’s packed with features to help you understand your website traffic and user behavior like never before. 

Universal Analytics was great, but GA4 takes data analysis to a whole new level.

In this article, we’ll review the latest website monitoring software from Google and highlight just a few of its features so that you can decide for yourself if GA4 is best for your business.

Universal Analytics is Retiring

Universal Analytics (UA) is retiring which means it’s time to switch over to Google Analytics 4 (GA4)

Google is currently in the process of sunsetting Universal Analytics (UA) in favor of Google Analytics 4 (GA4), and as of July 2023, Universal Analytics (UA) will no longer be supported.

Google Analytics 4 (GA4) will be the only version of Google Analytics available, so it’s important to set up GA4 now to ensure that your data is tracked accurately and you can take advantage of all the benefits GA4 has to offer.

Even though UA is being retired on July 1, 2023, you will still be able to access it until December 31, 2023.

After that date, all data tracking will be done through GA4. If you haven’t set up GA4 yet, now is the time to do so. 

Your website will thank you for it!

What is Google Analytics 4?

Google Analytics 4 (GA4) is the latest and most powerful version of Google’s analytics platform.

The benefits of using GA4 are many, but here are the five key reasons you should make the switch to GA4.

.1 Accuracy and precision in data tracking

Google Analytics 4 uses a single, first-party cookie for all its web measurement activity.

This means that GA4 can accurately track users across devices and browsers, something that was not possible with UA.

In addition, GA4 can track users even if they have disabled cookies in their browsers.

.2 Improved visualization tools

The new GA4 includes a range of improved visualization tools that make it easier to understand your data and identify trends.

The new reporting interface is based on cards, which can be customized to show the specific data you want to see. You can also now save and share your reports with other ga users.

.3 Enhanced dashboards

The GA4 dashboards have been redesigned to provide more at-a-glance insights into your website’s performance.

The new dashboards include a variety of standard and custom reports, as well as the ability to create your custom reports.

.4 Ability to track engagement at the individual page level

GA4 provides the ability to track user engagement with your website at the individual page level.

This means you can see how users interact with each page on your site, and identify which pages are most popular.

.5 Intuitive interface

The GA4 interface has been redesigned to be more intuitive and easier to use.

The new interface includes a variety of new features, such as the ability to add notes to reports, and the ability to customize the date range for reports.

Don’t Delay Any Longer

If you’re still using Universal Analytics (UA), it’s time to make the switch to GA4.

GA4 offers many benefits, such as enhanced data processing, more powerful reporting features, and a new interface that makes data interpretation easier than ever.

And if that’s not incentive enough, GA4 will be the only platform supported after July 1, 2023. So don’t wait – get started setting up GA4 today!