Grey Metrics

How To Increase Conversions Of Your Sales Team? [12 Actionables]

In sales, it’s not about hard selling anymore, in fact it’s about building trust, educating & helping your customer succeed. It’s about approaching each customer with an idea to solve their problem rather than just thinking about selling your product or service. Table Of Contents For Your Team Be a Trusted Advisor First Contact  It’s Not About Making a […]

How To Create A Social Media Report? [9 Reusable Templates]

As a social media marketer, you’d have spent a lot of time on creating campaigns for your organization or for your client. Identifying your target audience, setting up goals, aligning the copy of your posts to your goals would be some key steps for you to start your campaigns. But, after all this hard work […]

8 SEO KPI’s To Track & Why It Is Important

If you’ve just entered the marketing space and time and again, you come across terms like SEO and KPI. It surely leaves you or must have left you in a state of being bamboozled when it comes to understanding it in depth Table Of Contents What is SEO What are KPI’s? Top SEO KPI’s to […]

What Is A Marketing Funnel? Step By Step Guide

A marketing funnel is a simple tool that helps convert leads into customers. As a business owner, you want to make sure that a high percentage of people who see your company, either online or offline, actually engage with your product and leave by making a purchase. However, the journey between seeing a product via an ad […]

43 Free Tools Every Startup Should Use In 2020

As a start-up, you are running thin on budgets. You don’t want to spend a lot of money but want to get started with the best tools out there. This post is a compilation of free tools that are useful for a start-up.  Software tools mentioned on this blog have a generous free tier (that most […]

How To Get Client Referrals – 7 Modern Methods

Your product is not all that you bring on to the table. You also bring the goodwill that your business has created in the past & the relationship that your business and your clients share – This helps you gain better traffic. 7 Ways to Ask for For a Referral Do Your Homework (Tip – Use LinkedIn) Successful Onboarding Process Provide Customers with the […]

What Is Facebook Custom Audience & Lookalike Audience

Business survives on the idea that there are more similar audience to your exisiting clientele & to whom your presence in the market can make a difference. Such businesses tend to expand their clients on board by implementing marketing strategies that target the right audience. Table Of Contents What is Custom Audience? How To Create Custom Audience? Customer List […]

9 Website Speed Optimizations To Boost Speed To 90+

Table Of Contents Factors Affecting Page Speed Slow Hosting Server  Hotlinking Poor Coding Standards But Why Website Speed Optimization? SEO Increase Sales  How to Identify What to Optimize? Website Speed Optimization Techniques Reduce Size of Images Browser Caching & Minimize HTML, CSS & JS Use a Content Distribution Network (CDN) Choose a Fast Hosting Network Reduce […]

Top 9 Social Media Metrics That Matter For Marketers

Social Media has become a daily routine in everyday life. Most of the people are physically and mentally dependent on one or the other platform. Statista research suggests that there was an estimation of 2.9 billion worldwide users on social media in 2019 and the number is expected to reach 3.43 billion by 2023. Facebook leads the chart […]

How Can Automation Improve Client Reporting For Your Agency

What Is Report Automation? Report automation is the process of scheduling a report (that somebody currently produces at some level of frequency) to automatically refresh and be delivered to specific places and people at a specific regular interval. Automated reports remove the need for someone to process the reports because it becomes systemized and automatic […]