Grey Metrics

What Is A Marketing Funnel? Step By Step Guide

A marketing funnel is a simple tool that helps convert leads into customers. As a business owner, you want to make sure that a high percentage of people who see your company, either online or offline, actually engage with your product and leave by making a purchase. However, the journey between seeing a product via an ad […]

43 Free Tools Every Startup Should Use In 2020

As a start-up, you are running thin on budgets. You don’t want to spend a lot of money but want to get started with the best tools out there. This post is a compilation of free tools that are useful for a start-up.  Software tools mentioned on this blog have a generous free tier (that most […]

How To Get Client Referrals – 7 Modern Methods

Your product is not all that you bring on to the table. You also bring the goodwill that your business has created in the past & the relationship that your business and your clients share – This helps you gain better traffic. 7 Ways to Ask for For a Referral Do Your Homework (Tip – Use LinkedIn) Successful Onboarding Process Provide Customers with the […]

What Is Facebook Custom Audience & Lookalike Audience

Business survives on the idea that there are more similar audience to your exisiting clientele & to whom your presence in the market can make a difference. Such businesses tend to expand their clients on board by implementing marketing strategies that target the right audience. Table Of Contents What is Custom Audience? How To Create Custom Audience? Customer List […]

How Can Automation Improve Client Reporting For Your Agency

What Is Report Automation? Report automation is the process of scheduling a report (that somebody currently produces at some level of frequency) to automatically refresh and be delivered to specific places and people at a specific regular interval. Automated reports remove the need for someone to process the reports because it becomes systemized and automatic […]

7 Tools To Uncover Marketing Strategies Of Your Competition

What’s Competition Analysis? If you own a business, either offering products or services, online or offline, it is likely that you have a competitor. Staying at the top of the game requires a robust understanding of the market. A robust understanding entails knowing your customer, your product and your competitors. Competitor analysis is a strategy […]

What Are UTM Tags? Detailed Guide With 4 Best Practices

Simple step by step guide to understand & implement UTM tags for your business Table Of Contents What is a UTM Tag? How are UTM Tags used? How to add UTM tags on Google Ads How to add UTM tags on Facebook Ads Tools to create UTM tags (Free & Paid)  Tracking Analytics  Best Practices 1) What Is A […]

14 Freelancing Sites Agencies Use To Scale Faster

Most small agencies across the world start small with a small team. Sometimes even with 2 members. It is always exciting, challenging to start and run an agency successfully. As you scale your agency you will have problems internally and with team productivity. In my previous article, I have explained 10 tips to automate agency processes for efficiency […]

How To Use Google Keyword Planner Like A Pro In 2020

Ace Keyword Planner What is Keyword Planner? Ways to Use How to Find New Keywords Get Search Volumes Search by Device, Locations Pro Tip Analytics Dashboard What Is Keyword Planner? To know the number of searches made on Google for a particular search term.  Marketers rely on Google’s free tool, Keyword Planner to understand search volumes […]

10 Tips & Tools To Automate Agency Processes

Become An Automation Expert Schedule Social Media Posts Project Management Sales CRM Nurture Leads Team Collaboration Invoicing Automate Support Manage Your Meetings Proposals Schedule Reports The Bottom Line Over the last decade or so Digital Marketing has become an important factor to consider for every business. With the evolution of modern technologies and ad platforms, […]